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Yorkshire Biz August 08 - Helen Brimacombe & Claire Carlile - Lister & Bruce

Yorkshire Biz August 08 - Helen Brimacombe & Claire Carlile - Lister & Bruce

Want to get a set of sleep specialist approved 100% organic kids’ pyjamas for your little ones?

In August, we are featuring many amazing female Yorkshire entrepreneurs by showcasing their business (#yorkshirebizaugust) and a bit of personal life on our shop blog. 

Make sure you enter our big Yorkshire Biz August Giveaway (#ybagiveaway) to win one of our prizes given out by these superwomen! No need to be in Yorkshire to enjoy our prizes. (read the bottom of this post to find out how to enter)

Today we are featuring Helen and Claire and their business Lister & Bruce which aims to provide beautifully soft, sleep specialist approved 100% organic kids’ pyjamas to the parents of the nation.


Business Name  

Lister & Bruce


Business Related Questions

Which part of Yorkshire is your business based? 

Lister & Bruce is based in Leeds


Tell us a little bit about your business - What makes your business a little different from others?

We have a collection of beautifully soft, sleep specialist approved 100% organic kids’ pyjamas. MyJamas have a unique twist – clever cuffs. These are matching cuffs on the left and right, wrist and ankle; meaning children know which way round to pop them on at bedtime. Children simply put on their pyjama top first using the image on the front as a guide and then match up their coloured hands and feet. We don’t claim to be teaching kids how to get dressed but they just love getting it right and it gives them a lovely little confidence boost right before they go to sleep. Anything we can do to support little ones’ independence is a good thing in our books.


What’s your favourite ever product or service that you currently sell or have sold?

We are a relatively new brand, so we don’t have a huge product line, but we are very proud of MyJamas, which was our first collection.
The feedback from customers, the Junior Design Award and having them approved by a sleep specialist really exceeded our expectations.
We are also extremely excited to have added matching sleepsuits to the collection.

Why did you choose this business to run or establish? 

Like most parents it was a desire for flexibility. We both wanted to work and do something creative, but we also wanted to be at sports day and school pick up without feeling guilty. Both previously working in Advertising we knew this would never happen working for someone else and so after a few glasses of wine and some grand planning, Lister & Bruce became a reality.

As mums we knew we wanted our initial line to be centred around kids and that we wanted to make and sell items that were beautiful (that was a given!) but we also wanted them to be different and add a little something extra for parents and kids. Whether that be in the materials used or in the functionality of the items, and so with a real focus on design, MyJamas was born.


What is your one product or service you would recommend for either a pregnant woman, newborn mom, or for babies, toddlers, or young children? 

We would recommend our sleepwear to any mum to be or mum with children aged 0-5 years.

MyJamas (pyjamas) are available for 1-5 year olds; are extremely high quality, have no chemical nasties in the dyes, and no scratchy neck labels making them perfect for children with sensitive skin and for all year-round wear.

The matching sleepsuits, are our latest launch for new-borns to 12 months, are also super soft with matching cuffs, although this is more of a nice design feature for little ones and allows parents to introduce different colours to their babies.

The zip-up front also gives parents a break at those sleepy night-time changes, no more trying to match up the poppers at 3am! The smaller sizes come with built in scratch mitts and enclosed feet, the 6-12 month design has open feet for crawlers and early walkers, along with extra-long cuffs to ensure they can keep up with growing limbs. They wash well and can also be tumbled dried which was a must for us. We want these to last so they can be passed through the family.



Personally Related


Who or what inspires you?

We are both inspired by our mums, what they have and continue to do for us with no questions asked and Lister & Bruce is a tribute to them. Lister being Claire’s mums maiden name and Bruce being Helen’s mums maiden name.


What is your favourite ‘me-time’ or ‘self-care’ activity? 

Claire – I love family time, especially when we are all together but if it is me getting to sneak away it would be catching up with friends over a long lunch and a few wines!

Helen – having just spent the last five months at home, home-schooling with zero personal space I would have to say a pamper day alone would be wonderful!


What is one thing you love about living in Yorkshire? 

Claire – I live in Dubai and have done for the last 11 years. I am originally from Yorkshire and have been here during the lockdown. Every time I come back I appreciate the greenery more but having this moorland and amazing outdoor spaces on our doorstep really has been wonderful during this time and to be able to show my little boy more of ‘home’ without it being a fleeting-jam-packed visit is great.
Helen – The countryside as well. We love the outdoors and spend a lot of time outside and over the last few months we have really explored what is on our doorstep and we are so lucky to be able to enjoy this.


What advice can you give to a new-born mom?

Trust your instinct and ask for help when you feel like you need it. There are no awards for doing it all yourself and happy mummy, happy baby!


What advice can you give to a toddler mom?

It does get better! Remember that they can’t express themselves, communicate properly and they don’t understand their emotions. So, when they scream in your face or hit you just give them a cuddle! Don’t try and rationalise their behaviour because you can’t!

Final Words

So there you go. I really hope you have enjoyed learning more about Helen and Claire and their fabulous business, if you'd like to find out more, here are their contact details:


Contact details:

Lister & Bruce Ltd







Yorkshire Biz August Giveaway

What are Helen and Claires’ gifts for the giveaway?

Helen and Claire are giving out a pair of pyjamas or a sleepsuit to each of the two winners. You just need to confirm the size and style you would like.

One winner is drawn from Facebook entries and the other for Instagram's. 


Enter the Giveaways

If you want to enter our August Giveaway (entries close on 30 Aug 2020), click on the links below to take part.


Instagram Entry of August GiveawayFacebook Entry - August Giveaway

Please make sure you read the description to understand how to enter the giveaway contests as the two giveaways have different requirements. 


By reading this interview article, we hope it will encourage you to support more small local UK businesses. It will be even better if it inspires you to create your own business! There are many other Yorkshire Biz August businesses we have to introduce you. 

Click here to find out more about the campaign and links to other interview blog posts. 

Shop at The Rocking Horse Toy Shop

Shop at The Rocking Horse Toy Shop