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The Rocking Horse Toy Shop

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Privacy Policy

Privacy Notice

We want you to know that you can shop and share your details with us safely, knowing that your details will stored securely and never passed on or sold. Our privacy policy explains why we collect data, what we do with it, and your right to access and ask us to remove any data we hold about you.


How we use your information

When you place an order through our website, we We collect and store your data for a number of reasons, as detailed in the table below.

How We Use Your Details



Your name, address and contact telephone number or email address will be shared with our third party courier service to enable delivery of your purchase.

Order Tracking

We will also use your e-mail address or telephone number throughout the order process to keep you up to date at every stage of the order process. This may include order confirmation, dispatch notification and estimated delivery times.

Fraud Prevention and Detection

To help us protect both you and ourselves, we may use your data to investigate any fraudulent transactions.

E-mail Marketing

We may use your email address to send you occasional emails regarding products, services and offers we think may of interest to you. You will be given the option to opt in to marketing emails at the checkout and you will never receive these emails unless you have given consent. You can update your preferences at any time, and all emails will give you the option to unsubscribe.

Market Research

We may use your details to help us ensure that we are offering the best possible customer service, as well as enabling us to make sure we can offer you the best possible products and services in the future.

Payment Information

We require your payment information to process your order. There are 2 payment options at the checkout – you can pay by Paypal or there is an option to make a card payment via our third party payment processor Shopify. When paying by either of these methods we will never have access to your full payment details as this is held securely by our payment processors. You can contact Shopify and Paypal directly for more information on how they use and store your data.


Information about your phone, tablet or computer, and how you use our website

When you browse our website, we are able to access data including your IP address, the type of device used and your location (where you have chosen to share this). We use Google Analytics to provide us with information such as which webpages have been visited and how long webpages have been viewed for. The information we receive from Google Analytics is completely anonymous and none of your personal data is provided. The information gained helps us to understand how people use the website and what improvements we can make to the site to make it more user friendly and help you to find what you’re looking for quickly and simply.

Sharing your information

We will never pass on or sell any of the information to a third party other than those listed above where it is completely necessary such as to our payment processors and courier service providers.

Your Rights

You have a number of rights with regards to any data we hold about you.

  • The right to be informed about how we use any data we hold about you
  • The right to access any data we hold about you
  • The right to correct or update any information we hold about you
  • The right to stop receiving marketing communications from us – there will be an option to unsubscribe from any further marketing communications in any emails we send to you
  • The right to request that we delete any date we hold about you, stop processing any data we hold about you, or stop collecting data
  • The right to complain to your data protection regulator, which in the UK is the Information Commissioners Office.

If you have any questions with regards to our privacy policy, or would like to know what data we hold about you, update your details or ask us to delete any data we hold about you, you can contact us using the following details:


Tel: 07792314546 

Address: 3 Westfield House, Millfield Lane, York, YO26 6GA