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Yorkshire Biz August 03 - Danielle Louise Smith - Danique Keepsakes

Yorkshire Biz August 03 - Danielle Louise Smith - Danique Keepsakes

Want to give your baby a keepsake gift? 

In August, we are featuring many amazing female Yorkshire entrepreneurs by showcasing their business (#yorkshirebizaugust) and a bit of personal life on our shop blog. 

Make sure you enter our big Yorkshire Biz August Giveaway (#ybagiveaway) to win one of our prizes given out by these superwomen! No need to be in Yorkshire to enjoy our prizes. (read the bottom of this post to find out how to enter)

Today we are featuring Danielle Louise Smith and her business Danique Keepsakes, which is aimed to help transform loved one’s clothing into sentimental keepsakes.

Business Name  

Danique Keepsakes

Business Related Questions

Which part of Yorkshire is your business based? 

My business is based in Leeds, West Yorkshire, ran from my small family home.

Tell us a little bit about your business - What makes your business a little different from others?

I transform loved one’s clothing into sentimental keepsakes. This can include outgrown baby clothing or lost love one’s belongings, carefully handmade into a memory bear, memorial cushion or keepsake blanket. 

My business is a little different from others as I give 100% of my time and care for each customer, keeping them updated along the way and ensuring I get all the details right.

What’s your favourite ever product or service that you currently sell or have sold?

My favourite product is the memory bear, simply because it was the first memory keepsake I ever created, and I made it from my first-born sons outgrown clothing.

Why did you choose this business to run or establish? 

I have always loved sewing and it wasn’t an idea to go into business, essentially business chose me. People loved seeing my handmade creations and wanted to buy, so eventually, after a lot of research, learning and development my business was established.

How are you pivoting or adapting your business during this crazy Covid virus time?

During the Covid-19 pandemic the only adaptation to my business is reducing post runs to once per week to reduce going to public places and choosing the first-class postal service with the aim of getting orders with customers quicker. Considering all these changes I have also extended my turnaround. 


What is your one product or service you would recommend for either a pregnant woman, newborn mom, or for babies, toddlers, or young children? 

The one product I would recommend for a parent and baby is the memory bear. Off all my creations, it is a classic, a great way to keep some of those outgrown outfits and is affordable too.


Personally Related

Who or what inspires you? 

I find myself inspired by other women in business and I am influenced by women who have really found their niche within social media, around work life and their families, such as Mrs.Hinch and Stacey Solomon. I am a little bit obsessed with watching them on Instagram stories.


What TV shows can make you binge on all day long? 

You are more likely to find me stalking them than watching any Netflix series. If I had to choose something to binge watch all day long, it would be classic British comedy such as Only Fools and horses or sitcoms like Friends.


What is your favourite ‘me-time’ or ‘self-care’ activity? 

My favourite self-care activity that I am determined to make routine is a clay face mask on in a hot bubble bath with a bath bomb and just escape the madness of work and family life. 


What is one thing you love about living in Yorkshire? 

The one thing I love about living in Yorkshire is the community and spirit. At times, when needed it’s right there and it’s just amazing to witness and be part of.


What advice can you give to a first time mom?

 My best advice to an expecting or first time Mum would be that Mum knows best. The instinct of a Mother trumps everything and other opinions and advice can sometimes be useful but also unnecessary. Stick with your gut and parent your way.


Final Words

So there you go. I really hope you have enjoyed learning more about Danielle and her fabulous business, if you'd like to find out more, here are her contact details:


Contact details:







Yorkshire Biz August Giveaway


What are Danielle’s gifts for the giveaway?

Danielle is giving out two x free personalised memory bears.

One gift for Facebook and one for Instagram entries.


Enter the Giveaways

If you want to enter our August Giveaway (entries close on 30 Aug 2020), click on the links below to take part.


Instagram Entry of August GiveawayFacebook Entry - August Giveaway

Please make sure you read the description to understand how to enter the giveaway contests as the two giveaways have different requirements. 

Danique Keepsakes

By reading this interview article, we hope it will encourage you to support more small local UK businesses. It will be even better if it inspires you to create your own business! There are many other Yorkshire Biz August businesses we have to introduce you. 

Click here to find out more about the campaign and links to other interview blog posts. 

Shop at The Rocking Horse Toy Shop

Shop at The Rocking Horse Toy Shop